Simplicity & Clarity

Great design is born of those two things.

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A logo is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. by Wikipedia

Before humans can read, they can recognize logos.
Three year olds recognize McDonald’s, Toys R Us, and Disney before they can read the word “cat.”

This is because the brand behind the logo consistently delivers a reward that the kid can understand and appreciate.

logo design

The Importance of Logo Design and Online Branding, Your logo is a visual cornerstone of a brand. Your company's identity is visually expressed through its logo, which, along your company's name', is one of the main things that makes your business memorable. Think of eBay, Google, and Yahoo.

A good logo is:


Types of Logo

logo is an image that symbolizes your business. But did you know there are 7 different types of logos?

Letter Mark

A lettermark is a typography-based logo that’s comprised of a few letters, usually a company’s initials. The lettermark is all about simplicity.

Word Marks

A font-based logo that focuses on a business’ name alone. these logos work really well when a company has a succinct and distinct name. 
Google - Visa- CocaCola


Known as the logo symbol is an icon or graphic-based design.
It’s probably the image that comes to mind when you think “logo”
Apple - Twitter - Target


a specific type of pictorial logo that instead of being a recognizable image, it’s an abstract geometric form that represents your business.
BP - Pepsi - Adidas


Often colorful, sometimes cartoonish, and most always fun, the mascot logo is a great way to create your very own brand spokesperson—er, spokes-character.
KFC - Kool Aid Man, Mr. Pinut


Comprised of a combined of any or all other types of logos. The picture and text can be laid out, stacked on top of each other, or integrated together to create an image.
Doritos - Burger King- Lacoste


An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend to have a traditional appearance about them that can make a striking impact: Choise for many schools, organizations or government agencies even auto industry.
Harvard - Starbucks - Harkey Davidson

By Hilda Morones


Time for redesign logo?

strong logo can have big impact on your business. Sometimes companies get it right the first time (think: Shell and Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your company (or the design world). This is especially true for businesses with longevity (which is not a bad problem to have)—the logo you created in 1974 is probably not going to speak to customers in 2017.
by Marisa Belger from 99designs.com

Your logo is not going to reveal
the entire story of your brand.

It’s impossible.

Your logo should be a hint of what your brand’s about.
That’s why your color story is so important.
Color gives the tone thatmy brand is:
happy, or serious, or passionate, or youthful, or healthy.

The Golden Ratio in Design


Closely related to the Fibonacci Sequence, the Golden Ratio describes the perfectly symmetrical relationship between two proportions.

Set Your Dimensions With The Golden Ratio. Consider the Golden Ratio a useful guideline for determining dimensions of layout. One very simple way to apply the Golden Ratio is to set your dimensions to 1:1.618. For example, take your typical 960-pixel width layout and divide it by 1.618.

The Psychology of Color in logo

What makes a logo memorable is primarily color choice and then a magical combination of cleverness, subliminal association, and editing.
It’s a well known marketing strategy to attract customers with color. Color evokes strong emotions and associations inside of our brains.
You cannot over-emphasize the importance of color in your logo design.
A study by the University of Loyola, Maryland found that color boosts brand recognition by a whooping 80%

Start a Logo design

Before you begin designing your logo, ask yourself this question: how do you define your brand in two words. Give yourself time to think of the two most powerful and accurate words to describe your brand. Once you’ve come up with them, write them down, and then think about your logo elements.

1. Use a Visual Double Entendre
2. Color is Vitally Important
3. Avoid the Cliché
4. Make it Ownable
5. Everybody Loves Custom Type
6. Keep it Simple Stupid
7. Consider Proportion & Symmetry
8. Think About Negative Space
9. Passive vs. Active
10. Know What it Means

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Hire a Logo Designer

Some wonder what’s so difficult about creating a good logo!
They’re small, they look easy to do, so no problem, right?
When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task.
But it’s not. A logo takes thought and creativity, and many elements combine to make a good one.”

Check your logo rank!

Logo Rank is an AI system that understands logo design. It's trained on a million+ logo images to give you tips and ideas. It can also be used to see if your designer took inspiration from stock icons.

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