A Good Brand Name

Picking up a name that defines your core value or portrays the image you want to put forth is a good move.

Choose a comforting or familiar name that conjures up pleasant memories so customers respond to yourbusiness on an emotional level. Don't pick a namethat is long or confusing. Stay away from cute puns that only you understand. by

Why You Should Have a Branded Email for Your Business

75% of customers agree a professional email address is key to building trust with a small business, according to GoDaddy. In an era where consumers are increasingly wary of scams, it’s the least you can do to get off on the right foot. While we can all agree isn’t going to land you many clients, what exactly are the ingredients to a good professional business email address?

In this guide, we explain the 3 simple rules to creating a professional email address: 1) Always Use Your Own Domain 2) Avoid Nicknames and Numbers: Use a Standard Email Format Instead 3) Create Special Email Addresses to Display On Your Website

1. Always Use Your Own Domain

To leave the best impression with your email address, the first thing you need to do is buy your own domain. In other words, use instead of or

Years ago, a custom domain was a mark of professionalism. It showed experience and dedication that you chose to buy a domain for your email address (and presumably, created a website too).

Today, however, it’s more of an expectation. Custom domains are cheaper than ever, and it takes just 15 minutes to create an email address with one (just see our guide on how to get free business email). Suffice to say, it’s less about looking professional and more about avoiding looking unprofessional to customers. A generic email address, at best, comes off as lazy or inexperienced. At worst, it can leave the impression of a “fly-by-night” business or scam.

2. Avoid Nicknames and Numbers: Use a Standard Email Format Instead

Besides your domain, the other key component to your email address is your username. It’s the JohnDoe part of

Now, it goes without saying that a simple username like JohnDoe is going to look more professional than CoolDude477 or BeachGirl789. The question remains, however, whether you want to use your full name, first name only, a combination of name and initials, or a different username entirely.

3. Create Special Email Address(es) to Display On Your Website

The address you use to correspond with clients is typically different from the one you display on your website. Unless you’re a sole proprietor (and arguably, even if you are a sole proprietor) using a personal email address on your “Contact” page can look unprofessional and leave the impression of a smaller operation.

Using a generic address, like, looks more professional. Its also more convenient, since you can forward emails sent to that address on to multiple accounts. So, for example, a sales email can be forwarded to your personal email and your sales manager. A press email can be forwarded to you and your social media manager, etc.

Give The Right First Impression

A branded email shows the world your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business.

Create A “Bigger” Image

A generic email address can convey that your business is new, or small, or part time. Having a branded email creates a more “corporate image” and can help prevent awkward situations where potential clients may not want to compensate you as fairly. Additionally, setting up multiple email addresses for different segments of your business (e.g.,,, etc.), will support that established, professional image you need.

Promote Brand Awareness

The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.

It’s Inexpensive…And Easy

You can set up a branded email address with minimal effort through a domain name provider or web hosting company for free or at a reasonably low cost. Or if you currently run Microsoft Office 365, you can easily set this up through the Office 365 admin center. Read more about how to do this in Three Ways to Set Up a Business Email Account. The great advantage of registering a domain name now is how it can grow with your business – use it for your branded email today and for your website in the future.

How can you benefit from having a personal e-mail domain?

Having a personal e-mail domain rather than a freemail address can offer many advantages, as outlined in the following six points:

  • Professional: a polished image is key in having a successful career, and that applies to your online presence as well. While freemail addresses with provider domains often convey an amateur image, successful businesses and entrepreneurs use e-mail domains. By customizing the e-mail, you can ensure that your contact details are coordinated, creating a sleek and professional image which facilitates customers’ trust. The most effective domains are either company-oriented or personal, for example:      
  • Concise:  freemail companies provide e-mail addresses with their domain to their customers, making it difficult to register a name that is unique and concise. Names are usually snapped up very quickly, so users are often forced to come up with long combinations of numbers and letters:

    Long e-mail addresses carry with them the risk of being misspelled or misremembered, whereas custom e-mail addresses can be shorter, making them concise and more memorable.  
  • Permanent: with your own e-mail domain, you are independent from freemail providers, meaning that you can easily move a domain to a different provider if need be. In the United States, domain names count as intellectual property, meaning they’re legally protected. The same cannot be said for freemail domain users, who are forced to change their e-mail if the provider changes.  
  • Ad-free: freemail accounts are often sponsored by advertisements. Not only do the providers use their pool of customers to promote advertisements, these accounts are also easy targets for spam. A personal e-mail domain, on the other hand, is based on a payment model, meaning that there are no advertisements and a smaller risk of spam.  
  • Safer: cybercriminals also need a high hit rate if their malware (such as viruses or Trojans) are to have a big effect. Freemail providers are a common target for hacking and phishing, but this risk decreases significantly with a personal e-mail domain.  
  • Typo-proof: correctly configured e-mail addresses with their own e-mail domains can be far more reliable than freemail addresses. Using a catch-all function, it’s possible to redirect incoming messages to a domain on a main inbox, even if the local part before the @ symbol is spelt incorrectly. This is essential in order to avoid losing important messages.

Create the domain name email address

  1. Log into your blog hosting control panel, or cpanel.
  2. Click on Email Accounts in the Email section.
  3. Enter the details for your new account, and click Create Account, as shown here.
  4. You will see a notification that reads something like this: “Success! Account Created.” The account will be shown on the same page.

what is Email forwarding

Email forwarding allows you to send a copy of emails received to one of your domain email addresses to another or multiple email addresses, either within your domain or to any external email address.

  • Now go back to your cpanel and click on Forwarders in the Mail section. Then click Add Forwarder.
  • Fill all the details as shown below. Then, click Add Forwarder and you’re done.

Now all the emails sent to will be sent to your personal email address.


Integrate your new domain email with Gmail

  1. Log into your Gmail account.
  2. Go to the Gear at the top right and select Settings. 
  3. Click the Accounts tab. 
  4. Next to "Check mail from other accounts (using POP3)," click Add a POP3 mail account you own
  5. Enter your domain's email address and click Next Step
  6. Enter your POP3 information for your domains email address in the form.

    Click Add Account.

  7. You will see a message stating Your mail account has been added. You can set the email to send as well. If you want to send through Gmail, select Yes and Click Next Step.

  8. Enter your Name.

    Click Next Step.

  9. On the Send mail through your SMTP server page, fill in your SMTP Server (typically ""), Username (full email address), and Email Password. Then, click Add Account.


  10. Now, Gmail will email a verification code to the address you just added. Check your domains email for a message Gmail sent you. Click the link in the email, or Enter the code into the text box and click Verify


11 Reasons Why Emails Go to Spam

You Didn’t Get Express Permission to Email

rule of email marketing is to get express permission to email first. Never buy a list of email addresses, or you risk violating the CAN-SPAM Act, and may be subject to penalties of up to $16,000.

Do not manually add emails that you got off of business cards collected at a conference. While you may think that they would appreciate your newsletter, sending emails to them violates the CAN-SPAM Act because they did not give you express permission.

Your IP Address Was Used for Spam
You Have Low Open Rates
Your Subscribers Don’t Remember You
You Have Low Mailbox Usage
Your Subject Line is Misleading
Your “From” Information is Inaccurate
You Didn’t Include Your Physical Address
You Didn’t Include an “Unsubscribe” Link
You Used Spam Trigger Words
Your HTML Emails Don’t Follow Best Practices

Basic Email Settings

Non SSL email settings

The following settings are the non Secure settings. Use this only if you cannot use the SSL settings. Otherwise, you will want to use the SSL setup. Note that you will need to change "" to your domain name.

  • Incoming Server:
  • Outgoing Server:
  • Username: Your full e-mail address
  • Password: Your e-mail account password
  • Incoming Port: POP3 110 or IMAP 143
  • Outgoing Mail server (SMTP) Port: 587
  • SSL: NO
  • SMTP Authentication Required
  • Secure Authentication or SPA needs to be turned off

SSL email settings

Below is an example of the recommended Secure settings. The SSL (Secure Sockets Layer) protocol is for connecting to your server securely to prevent network "snoopers" from seeing your data over the network connction. The "secure##" will need the "##" changed to your server number. To find your server number, see your AMP technical details.

  • Incoming Server:
  • Outgoing Server:
  • Username: Your full e-mail address
  • Password: Your e-mail account password
  • Incoming Port: POP3 995 or IMAP 993
  • Outgoing Mail server (SMTP) Port: 465
  • SSL: YES
  • SMTP Authentication Required
  • Secure Authentication or SPA needs to be turned off

Best Places to Host Your Email

Zoho Mail

Zoho offers professional email hosting that supports a range of web apps for business. It’s an impressive suite of webmails’ that support ad-free, clean and fast interface. The best solution for everything from accounting to CRM, you can get started with it up to 50 free users, or pay just a nominal amount for more storage and features. It has got features like multi-level folders, drag, and drop, threaded view, tabbed views, mass selection, filtered views, anti-spam, instant chat, SAML authentication, and more.

Google Apps for Work
Office 365 Business Essentials

How to Setup your Android Device to Send/Receive Email

1. Click on the "Mail" icon on the front screen of your phone. If the "Mail" icon is not available on the Home Screen you can find it on the Applications screen as well.

2. On the Mail screen, click on New account

3. Select Manual setup

4. Next we will fill in your incoming server settings:

  • Email Address: This is your full email address, for example
  • Username: Here you will put in your full email address again, this is very important to use the full email address.
  • Password: This is the password for your email address. It will not necessarily be the same as your cPanel password.
  • POP Server: If your domain is pointed to us, put in (with your domain). If your domain is not pointed to us, put in your server (for example,
  • Security Type: None (default)
  • Server Port: 110 (default)

Once you have put in your information, click "Next".

5. Now we will fill in your outgoing server settings:

  • SMTP Server: If your domain is pointed to InMotion Hosting, enter (with your own domain). If your domain is not pointed to us, put in your server (for example,
  • Security Type: None (default)
  • Server Port: 587 ( or port 25 however many Providers block port 25 to reduce Spam)

Click Next. On the final screen you can name the account what you want. You may choose "work email" or just use the actual email address. This is just a method so you can identify the account for yourself. You will also get an option to choose if this is your default email account. Once you are done, click Finish setup.

Congratulations! Your email is now set up on your Android device.


Set up an email account on your iPhone, iPad, or iPod touch

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