A Good Brand Name

Picking up a name that defines your core value or portrays the image you want to put forth is a good move.

Branding Names logo in color

What is the profile of a business?

The Business Profile is a type of definition that summarizes the important characteristics of the business and helps to identify areas for improvement. Business Segment Profiles. Every business operates within one or more business segments.
Company Profile Examples : Make a Powerful Impact. ... A well-written company profile is an effective way to introduce the business to the potential customers and other stakeholders. A company profile is a professional introduction of the business and aims to inform the audience about its products and services
Importance of Creating a Corporate Business Profile. A company profile is a quick look into a company, allowing different groups of people to get a general idea of what a company does or offers, its target market, its unique strengths, its track record, and whether it is a good entity to do business with.


Fill in and complete every field in your social media profiles.

Some of you might be saying “duh,” but often times, simple things like a phone number or website address don’t make it to a business profile. Other times, there isn’t any information in the Twitter or Instagram profile description. The reasons range from simply forgetting to complete the info to not being sure what to put. Either way, take the time and make sure your info is complete. If fields are left blank you will be missing out on new customers for sure.

Complete your business information

Every social media channel allows for different amounts of information to be posted, so take a minute or two to browse what options you have to post on each channel. For example, Facebook allows you to post both a long and a short description of your business. Consider filling out both of these “about” sections instead of just one. These descriptions show up in different views for your audience, so both are pretty important. The more you information you provide for your customers or clients, the more reputable and reachable you will be.

Whether you’re gearing up to start your business on social media or just need to touch up your accounts, this checklist provides plenty of ways for you to improve your presence.

Check your brand name in all social media networks

Enter your brand name on to see if someone has already claimed your name on various social networks. Find one version of your brand name that is available on all of the top networks to ensure consistency.

online business profile branding

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your online reputation, social networking profiles are the way to go as they will rank highly in search engine results when people search for your name.

I want you to think of each social media profile you create as a landing page for your brand. This landing page is possibly the first encounter that someone is going to have with your brand, and you will want that first impression to be golden and make the visitor want to know more about you.

10 elements you need to follow to create a successful social media profile:

1Your Name

For a while, I thought that your username, or the name that usually shows up in the URL (such as was extremely important in getting your profile to rank in search results. I found, however, that unlike usual website SEO that says that the URL counts in ranking, the real ranking for social media profiles happens with your name. So be sure to enter the name you want to be found under.
2Your Username
3Your Profile Pic
4Your UsernameYour Link
5Your Bio
6Your Interests
Some profiles allow you to have additional extended information about yourself in the form of favorite books, television shows, movies, and so on. A lot of people skip over this, especially when it comes to business profiles, but that is a big mistake.

Look at these fields as an additional place to get some great keyword value. I doubt there is a niche out there that doesn’t have at least one or two published books. Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields.
7Your Background
8Your Privacy Settings
9Your Activity
10Your Promotion

Top 15 Most Popular Social Networking Sites and Apps [November 2017]

Social network

Vine (In January 2017, The Vine became the Vine Camera)
Monthly Active Users



Use if: You want to reach a massive audience with a diverse array of content types.


Why Use Facebook for Your Business?

When you start your business, many things have to be taken into account. Amongst the tons of seemingly more important things, you might question the need for using Facebook. Often people end up feeling that it is too trivial a task and can be accomplished at anytime. Here are some reasons why you should have your presence on a social networking giant like Facebook and take it very seriously:


Customer Interaction
Having your business on Facebook through a fanpage or a group is a great way to learn more about your customers. Through comments or posts, you get to have direct feedback and conversations with your target audience. The people who like your fanpage or join your group are only there because they want to be. They are there to know what they can about you and you can do the same thing.
Give a personal touch to your business
Develop a loyal fan base
Beat your competition
Viral promotion
Facebook Ads
Save money


Importance of LinkedIn for your Business. LinkedIn is the largest professional network in the world. The site is a great fit for businesses, not only to promote themselves but to establish connections and build relationships.
Can you use LinkedIn for your business?
Adding LinkedIn to your marketing strategy can help you expand your network, find clients/customers, and create a professional image for you and your business. ... As a networking resource, LinkedIn can give you connections that can lead to publicity, more work, and other great business growing advantages
What is the importance of a business profile?
How do I use LinkedIn to promote my business?
How do you advertise on Linkedin?


What is Google My Business?

Google My Business is a free service offered by Google to businesses. It enables businesses to register their company location, along with other details with Google. There are six main reasons a small business should register with Google.

  1. Show up on the web: Google My Business helps bring better exposure to businesses by highlighting relevant companies based on specific searches. Google makes it easier for customers to find information about your business online, including hours, contact information and directions.
  2. Show up on GPS: Registering your business with Google My Business will get you on the map. When applicable, people using Google maps will see your business including directions.
  3. Stand out and build credibility: Many businesses who do claim their listing on Google My Business fail to complete their business profile. This can work to your advantage. By supplementing your profile with photos and business information, you’ll stand out among your competitors. Your customers can also post reviews which go a long way to building credibility.
  4. You are in control: Google will often create a business listing automatically for business however often the information included is weak and scarce. By claiming your business listing, you are in complete control of your brand and information. You’re able to update it whenever required.
  5. Be found on any device: In 2015, the Google searches made on a mobile device exceeded the searches made on a computer. With a verified Google My Business listing, your small business will appear in Google regardless of the device type. This includes computers, laptops, mobile phones, tablets, and even vehicles equipped with Google Maps.
  6. Registration only takes minutes: Registering with Google My Business is easy and quick. The benefit a small business gets for the effort required is enormous. Getting the process started takes less than 10 minutes.
by Brian Neufeld 
How do you add your company to Google?
Go to, and click the 'Not a local business?' link in the top-right hand corner of the page. Then, under 'Choose business type' click 'Brand'. You'll be prompted to create a name for your brand's page, and to enter your website address.
How do I set up Google my business?
Add your business to the map


Bing Places for Business is a free Bing service that enablesbusinesses to add their listings to BingBing Places forBusiness can help local, small and chain businesses by: Showing the business listing in local search results, making it more visible to online customers.

If you currently have an existing Bing Listing:

  1. Enter your account and click “Manage your Listings.”
  2. Click “Edit” to begin updating your business details.
  3. Although your information most likely migrated, you will most likely need to re-verify the business details to save an update.
  4. Because you found your business already listed in Bing, it’s important to scan the data for any inaccuracies or outdated text. If you notice an incorrect item (specifically, business name, address, email, phone, and domain), we’d recommend taking the time needed to update it. It’s essential to make sure ALL your local information is consistent.
  5. Add more details if they weren’t displayed previously, such as videos, hours of operation, contact information, photos, categories, etc.
  6. Skip to #5 below for more in-depth tips.
If you need to add a new business:
Update Existing Listing
Verify Listing


What is Yelp for Business?

Yelp business user account allows you to connect with customers, including those who have written reviews for your business. Join the conversation with your customers by using the two free response tools available in Yelp for BusinessOwners.
What does yelp do for businesses?
If you own a restaurant or other type of business location, another important task todo after claiming your locations on Google Local Business is to claim them on Yelp. ... My explanation for this high search engine ranking is that Yelp uses natural language URLs for each of it's review sites.
Why yelp is so important?
How does the company yelp make money?
How do you sign up for Yelp?
How do I get my business listed on Yelp?


All of your Instagram efforts should be driven by strategic goals. What is your business hoping to achieve by using Instagram? Set goals that tie back to overarching business or departmental goals. For example:

  • Increase product sales
  • Drive traffic to your website
  • Increase brand awareness
  • Increase customer satisfaction
  • Attract top talent
  • Identifying and establishing relationships with influencers

Not matter what you’re trying to achieve, your Instagram goals need to be specific, measurable, attainable, relevant, and timely

Freelancers, entrepreneurs, and side-hustlers use to grow their audience and get more clients.



Create a page to present who you are and what you do in one link.


Showcase all of you—from your work to your passions.


Take control and centralize your online presence  


Easy for your audience to learn about you, simple for you to set up.
Advering Digital Marketing