Some of you might be saying “duh,” but often times, simple things like a phone number or website address don’t make it to a business profile. Other times, there isn’t any information in the Twitter or Instagram profile description. The reasons range from simply forgetting to complete the info to not being sure what to put. Either way, take the time and make sure your info is complete. If fields are left blank you will be missing out on new customers for sure.

Every social media channel allows for different amounts of information to be posted, so take a minute or two to browse what options you have to post on each channel. For example, Facebook allows you to post both a long and a short description of your business. Consider filling out both of these “about” sections instead of just one. These descriptions show up in different views for your audience, so both are pretty important. The more you information you provide for your customers or clients, the more reputable and reachable you will be.

Whether you’re gearing up to start your business on social media or just need to touch up your accounts, this checklist provides plenty of ways for you to improve your presence.

When you start your business, many things have to be taken into account. Amongst the tons of seemingly more important things, you might question the need for using Facebook. Often people end up feeling that it is too trivial a task and can be accomplished at anytime. Here are some reasons why you should have your presence on a social networking giant like Facebook and take it very seriously:

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1. Show up on the web: Google My Business helps bring better exposure to businesses by highlighting relevant companies based on specific searches. Google makes it easier for customers to find information about your business online, including hours, contact information and directions.
2. Show up on GPS: Registering your business with Google My Business will get you on the map. When applicable, people using Google maps will see your business including directions.
3. Stand out and build credibility: Many businesses who do claim their listing on Google My Business fail to complete their business profile. This can work to your advantage. By supplementing your profile with photos and business information, you’ll stand out among your competitors. Your customers can also post reviews which go a long way to building credibility.
4. You are in control: Google will often create a business listing automatically for business however often the information included is weak and scarce. By claiming your business listing, you are in complete control of your brand and information. You’re able to update it whenever required.
5. Be found on any device: In 2015, the Google searches made on a mobile device exceeded the searches made on a computer. With a verified Google My Business listing, your small business will appear in Google regardless of the device type. This includes computers, laptops, mobile phones, tablets, and even vehicles equipped with Google Maps.
6. Registration only takes minutes: Registering with Google My Business is easy and quick. The benefit a small business gets for the effort required is enormous. Getting the process started takes less than 10 minutes.

All of your Instagram efforts should be driven by strategic goals. What is your business hoping to achieve by using Instagram? Set goals that tie back to overarching business or departmental goals. For example:

• Increase product sales
• Drive traffic to your website
• Increase brand awareness
• Increase customer satisfaction
• Attract top talent
• Identifying and establishing relationships with influencers