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Picking up a name that defines your core value or portrays the image you want to put forth is a good move.
Automatically write a business plan and forecast the success of your business
A small company can use a number of business strategies, depending on its situation. For example, new companies may face different challenges than companies that are more established. Therefore, the business strategies they implement may be different from those of key competitors. Four types of business strategies include the growth, product differentiation, price skimming and acquisition strategy.
A positioning statement is a concise description of your target market as well as a compelling picture of how you want that market to perceive your brand.
The purpose of writing a positioning statement is to ensure that all of your marketing activities for a customer group are consistent and clear. (And it saves you tons of time in the long run.) Initially, focus on writing a positioning statement that’s only used internally. In the future, you may end up using it for other purposes such as in your marketing collateral. But if you throw that into the mix the first go around, crafting a strategic statement that makes sense may be more difficult. Ready to jump in?
To write your positioning statements, follow these steps:
Take the competition as a challenge to improve your own strategy and create greater value in your overall brand. You are in the same business and going after the same customers, right? So watch what they do.
Do some of their tactics succeed? Do some fail? Tailor your brand positioning based on their experience to better your company.