A Good Brand Name

Picking up a name that defines your core value or portrays the image you want to put forth is a good move.

Branding Names logo in color

brand style guide

A style guide (or manual of style) is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field. (It is often called a style sheet, though that term has other meanings.) A style guide establishes and enforces style to improve communication.

In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved colour palettes, typefaces, page layouts, fonts, and others.
brand style guide is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast.

Why Does Your Business Need a Brand Style Guide?

If you’re not an enormous global brand with hundreds of employees, you may wonder why a brand style guide’s important for business. The fact is, no matter what your business’ size, a brand style guide’s an easy but important way to add consistency, build customer trust, and save you and those you work with time.

Saving time

Every business owner wants to make things as efficient as possible, and this is a simple way to save a huge amount of time. A brand style guide means that you have everything you need at your disposal when you’re creating marketing assets for your business. You may not even realize how much there is to remember until you start doing the work. The time involved in going back through previous examples to bring together these small pieces of information can stack up, and take away from doing more valuable things. A brand style guide means all of this information is easily accessible and ready to go whenever you need it.
Making it easier for people working with you
Being consistent

A big part of building a great brand is making sure there’s an automatic association between everything you produce and your business or product. Think of some of the world’s biggest brands; from print to online, they’re immediately recognizable. By outlining what defines your brand’s style, you can ensure that your product has the same effect and improve the likelihood of people making an immediate association between your brand and your business.
Building trust

Define the 6 essential elements that should be included in every brand style guide

Once you’ve gathered your inspiration, it’s time to start working with a designer to start putting it all together. Choose a designer who communicates well and makes you feel comfortable. Brand design is a process of discovery, and your designer will be your partner in that process. She may have ideas or offer input that you hadn’t considered.

There are six essential elements that need to go in every brand style guide. These should be the first things you prioritize with your designer. Some of this may already be created (like your logo). But for others you’ll want to go back to your inspiration boards. A designer will help you take those moods, feelings and images and turn them into tangible brand elements.

1Brand story

Brand story introduce your brand to the world. A simple summary will give people insight into the heart and soul of your company, which will help them understand how to represent your brand.

The five key brand components we discussed earlier—mission, vision, audience, personality and values—can all be included. Or you may choose to only share some of that publicly.

Gauge what to include by what would be most useful as a reference point. Everything else in your guidelines should hold true to these fundamental components.
3Color palette
What is branding on a website?
A brand is a symbol. Symbols are designs which represent something else, and abrand is meant to package all of the associations, experiences and characteristics into an abstract construct. This construct can be evoked using consistent imagery, sounds, phrases and logos with which people come into contact.
What is the brand guidelines?
What is in a brand bible?
What is branding online?
What is a brand standard?
Brand standards are a set of guidelines that provides the colors, graphics, logo specs and fonts that comprise your brand. They're the glue that holds your brandtogether and help to create and protect your company's brand identity.
What is a mockup in web design?
What is wireframes and mock ups?
What is a wireframe for a website?

Create Brand Guidelines & Online Style Guides

21 Brand Style Guide Examples for Visual Inspiration

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