A marketing brochure is a printed piece of marketing collateral that often includes a trifold layout with page inserts or a booklet format. Brochures are one of several print options companies can use as part of business or product promotion. This tool is especially important and useful for small businesses.


Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.

Marketing Kits

The importance of catalogues as a sales and marketing tool

Potentially, they are a significant investment and in simple terms – you can’t afford to get it wrong. A catalogue should instantly communicate the personality of your company, its proposition and give real reasons why the recipient should open it.

And if your catalogue doesn’t do these simple things – then it is doomed to potential failure – and probably your business with it!

It is hugely significant to view a catalogue as investment and not expenditure. A well-designed catalogue can build your brand and drive your sales; it is the perfect sales AND marketing tool. By exploiting proven catalogue dynamics, you can greatly influence buying decisions. Catalogues are designed to speak directly to your audience and are proven to be the number one driver of online sales.

In the prevailing digital market place, catalogues are seen as more important and relevant than ever


What is an electronic catalogue?

An electronic catalogue is an online publication, that is to say a graphic interface -generally an html page in which the products and services offered by a company are showed. Digital catalogues can store great quantities of items, which can be organized and classified into different categories for users to search in a more rapid and effective way.

There are different types of catalogues according to their functions. The simplest catalogues show only descriptions of the products and price lists, and do not enjoy a purchase and payment online method. Others have shopping carts, order forms and offer payment methods. The amount of functions an online catalogue has will determine the price of its development.

The main aims of e-catalogues are to advertise, to sell, to distribute, and to draw the customer’s attention. They are the digital representation of a company and a powerful e-commerce tool. In the e-commerce world we find business-consumer transactions and business to business transactions. In this way, e-catalogues are excellent communication tools between a company and its client, suppliers or other companies. For all these reasons, catalogues became a marketing tool used everyday by different types of organizations.

There are different types of electronic catalogues according to the way they appear on the Internet. Retailer’s e-catalogues are generally independent pages on the Internet, and their aim is to promote and sell products and services. But, big companies generally include their e-catalogues on their general websites. Generally, they are not used as tools for selling but as means to promote products and services and to draw the customer’s attention. There are also malls, that is to say e-catalogue groups –ebay.com for example. In this case, an Internet provider gathers different companies’ digital publications, showing a great number of offers made by the users.

Online Flipbook

Flipbook is an online interactive format for presenting traditional print documents – books, magazines, catalogs or brochures – in web and on variety of mobile devices. This format makes digital issues resemble paper ones and helps drive more attention and engagement to the content. A publication made with the help of a professional flipbook creator will look good on any desktop computer, iPhone, iPad or Android tablet/smartphone. Moreover, if you embed the flipbook into your website, it will help you avoid media-break between the website and the document that your readers may experience, when you use PDF files for additional content.

In simple terms, a flipbook is basically a PDF viewer equipped with multiple ways of enriching a PDF.

You can add all kinds of interactive features, including:

  • links to relevant pages on your website that you want visitors to check out,
  • pop-ups
  • mouseover text
  • animations
  • videos
  • eCommerce integration
  • and many other features

You can also track how visitors interact with all of these elements.


Benefits of Flipbooks

Flipbooks can be accessed easily. All a user has to do is to click on a link and the media is there for them to consume in all its bright, beautiful glory. There’s no need to download any special software or buy a specific device – if you can access the web you can most likely access flipbooks and make the most of the next generation of online publishing


Needless to say, when compared to a paper alternative, a flip book is a far lower costing option.


The level of flexibility that a flip book offers is one of its greatest assets. A flip book can be a book, periodical, brochure or even a comic. Paper doesn’t refuse ink and digital flip books don’t refuse great content.


Times have changed and users love and in some cases expect a level of interactivity. A flip book can allow this through a whole array of different multimedia. Whether it’s audio or video, a flip book can be created and set up in such a manner that it can be extremely interactive.

Intuitive Control

Unlike a magazine or even a PDF, a flip book provides a far greater level of control. These digital mediums provide users with a format they are already familiar with and also intuitive controls that allow them to zoom, search for information and consume the medium quickly and seamlessly. Flip books make it easy to add book marks, search via keywords or even to click on a link. This means they surpass PDF files in a variety of ways as a source for consuming media.


Different operating systems and different screen sizes mean a PDF may look different on different devices. A flip book doesn’t have this problem as when a file is converted it ensures all elements of the original are intact.


One of the most important things of our age when it comes to content is that media is easily shareable. As you can easily send a flip book via a link or share it on a social media page, a flip book doesn’t tend to congest the WebSphere. People simply click on the link to it and download it. This makes it a lot easier to share than an eBook or a PDF file.

Mobile Friendly

One of the most important things of our age when it comes to content is that media is easily shareable. As you can easily send a flip book via a link or share it on a social media page, a flip book doesn’t tend to congest the WebSphere. People simply click on the link to it and download it. This makes it a lot easier to share than an eBook or a PDF file.


Monitoring your readers' behavior and increase the knowledge you have about your target audience is probably the biggest advantage of using online flipbooks compared to PDFs.

Most online publishing platforms provide in-depth statistics of how your readers interact with your online documents, such as:

  • time spent with the document
  • the number of visitors
  • pages viewed per user
  • and what time of day your users read your documents.
  • You can also see which countries visitors come from, which platforms, browsers, and devices visitors use.

You are also able to dig into which links, pictures, animations, icons, and pages are the most popular with the heatmap functionality what shows exactly where visitors has clicked in your document.


Optimizing your digital documents doesn’t have to be difficult. You can download below checklist to get started. Once you know which focus words you want to include, the next task is to write engaging sales copy and informative text for your online documents. You can either write this yourself or work with a copywriter to create high-quality content. Check that all of your keywords appear in the text, without being stuffed unnaturally into every sentence. Now you can use an online flipbook creator to combine your carefully crafted text with images, links, videos, animations and other design features to create an engaging experience that offers real value to people searching online for businesses like yours.

5 Elements of an Effective Flip Digital Brochure Design

The Front Cover
The front cover is the heart of any brochure. The goal of your front cover should be to grab your audience’s attention by creating an emotional connection, a want to read or explore what lies within your brochure. The best brochures stir up a range of emotions, from curiosity and intrigue, to awe and excitement. If you’re designing for an accountant, for example, the trend in that area might be to produce rather stiff, corporate looking designs. Instead, this would be a great opportunity for you to differentiate your client, by opting for a design more in line with the cool, alternative corporate brochure shown above.
The (Back of front page) Flap
The Contents
The (Last page) Back Cover
The Lips


In the field of modern web design, "responsive" is so important that it can have a great influence on the conversion rate. Whether your website is responsive or not makes a difference: responsive, you can turn your marketing effort into margins; irresponsive, you will lose a lot of opportunities. This is of no exception when it comes to digital publications. Strong responsiveness can present all your content completely, and what's more important, provide your visitors with a favorable experience.


The last step is about analyzing how your readers are responding to your online publications. When using a digital publishing platform, you gain access to statisticswhich includes how your users are acting when going through your content. You'll be able to answer questions like;

  • Where are my readers entering from?
  • How long do they spend on my flipbook? And where are they looking?
  • What is my conversion rate?, and can I improve my CTAs?
  • Are my readers leaving too early in the flipbook?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer adipiscing erat eget risus sollicitudin pellentesque et non erat. Maecenas nibh dolor, malesuada et bibendum a, sagittis accumsan ipsum. Pellentesque ultrices ultrices sapien, nec tincidunt nunc posuere ut. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam scelerisque tristique dolor vitae tincidunt. Aenean quis massa uada mi elementum elementum. Nec sapien convallis vulputate rhoncus vel dui.

Convert your PDF catalog to Flip Book

Free PDF to Flip Book is a 100% free windows software to create digital publication from PDF documents, Free PDF to Flip Book allows convert PDF to flip magazine and catalog, create your own professional online digital magazine, company brochures, online publication, digital newspapers, company catalog. With Free PDF to Flip Book, you won't need any flash programming skills, only import your PDF, and then choose the theme templates from a variety of preset Free PDF to Flip Book, the final publish as SWF/HTML/EXE/ScreenSaver/CD/DVD/MAC APP.

  • Convert your PDF into Flipbook in less than 5 minutes.
  • Output your Flash FlipBook as SWF/EXE/HTML/SCR/CD/DVD/Mac APP foramt directly;
  • Add audio for flip page or background.
  • Analyzing and importing table of contents from PDF files
  • Html5 version for Apple iPad/iphone/ipod touch, android and more...

5 Best Online Flip Book Maker Tools


Flipsnack is may favorite online flip book maker. I have used this tool a couple times and really fallen in love with it. Flipsnack is pretty cool tool and extremely easy to use. Although the free version of this tool comes with a limited enough feature, but it can fulfill my need. With Flipsnack you can create an interactive e-magz or e-book. Flipsnack allows you to convert PDF or PNG into an interactive flip book. You can add also add several additional elements to your flip book like video, a button that refer to external web page, audio and so on.

As I mentioned, you can use Flipsnack for free, but with a limited capabilities. Plus, you have to see the Flipsnack logo on your flip book. You can embed your flip book to your website or share it via your social media accounts. If you upgrade your account, Flipsack also allows you to download the flip book you created.

Advering Digital Marketing