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A marketing brochure is a printed piece of marketing collateral that often includes a trifold layout with page inserts or a booklet format. Brochures are one of several print options companies can use as part of business or product promotion. This tool is especially important and useful for small businesses.
Marketing brochures are among the most versatile tools you can use to inform customers of your products or services. Retail stores and offices that experience a lot of customer traffic often have brochures with product information at the front of the store or in the waiting room. Banks, for instance, create brochures on each category of financial product for customers to review as they wait in the lobby. Marketers also take brochures to trade shows and presentations to hand out to potential customers or business associates.
Potentially, they are a significant investment and in simple terms – you can’t afford to get it wrong. A catalogue should instantly communicate the personality of your company, its proposition and give real reasons why the recipient should open it.
And if your catalogue doesn’t do these simple things – then it is doomed to potential failure – and probably your business with it!
It is hugely significant to view a catalogue as investment and not expenditure. A well-designed catalogue can build your brand and drive your sales; it is the perfect sales AND marketing tool. By exploiting proven catalogue dynamics, you can greatly influence buying decisions. Catalogues are designed to speak directly to your audience and are proven to be the number one driver of online sales.
In the prevailing digital market place, catalogues are seen as more important and relevant than ever
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An electronic catalogue is an online publication, that is to say a graphic interface -generally an html page in which the products and services offered by a company are showed. Digital catalogues can store great quantities of items, which can be organized and classified into different categories for users to search in a more rapid and effective way.
There are different types of catalogues according to their functions. The simplest catalogues show only descriptions of the products and price lists, and do not enjoy a purchase and payment online method. Others have shopping carts, order forms and offer payment methods. The amount of functions an online catalogue has will determine the price of its development.
The main aims of e-catalogues are to advertise, to sell, to distribute, and to draw the customer’s attention. They are the digital representation of a company and a powerful e-commerce tool. In the e-commerce world we find business-consumer transactions and business to business transactions. In this way, e-catalogues are excellent communication tools between a company and its client, suppliers or other companies. For all these reasons, catalogues became a marketing tool used everyday by different types of organizations.
There are different types of electronic catalogues according to the way they appear on the Internet. Retailer’s e-catalogues are generally independent pages on the Internet, and their aim is to promote and sell products and services. But, big companies generally include their e-catalogues on their general websites. Generally, they are not used as tools for selling but as means to promote products and services and to draw the customer’s attention. There are also malls, that is to say e-catalogue groups –ebay.com for example. In this case, an Internet provider gathers different companies’ digital publications, showing a great number of offers made by the users.
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You can add all kinds of interactive features, including:
You can also track how visitors interact with all of these elements.
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Most online publishing platforms provide in-depth statistics of how your readers interact with your online documents, such as:
You are also able to dig into which links, pictures, animations, icons, and pages are the most popular with the heatmap functionality what shows exactly where visitors has clicked in your document.
In the field of modern web design, "responsive" is so important that it can have a great influence on the conversion rate. Whether your website is responsive or not makes a difference: responsive, you can turn your marketing effort into margins; irresponsive, you will lose a lot of opportunities. This is of no exception when it comes to digital publications. Strong responsiveness can present all your content completely, and what's more important, provide your visitors with a favorable experience.
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The last step is about analyzing how your readers are responding to your online publications. When using a digital publishing platform, you gain access to statisticswhich includes how your users are acting when going through your content. You'll be able to answer questions like;
Flipsnack is may favorite online flip book maker. I have used this tool a couple times and really fallen in love with it. Flipsnack is pretty cool tool and extremely easy to use. Although the free version of this tool comes with a limited enough feature, but it can fulfill my need. With Flipsnack you can create an interactive e-magz or e-book. Flipsnack allows you to convert PDF or PNG into an interactive flip book. You can add also add several additional elements to your flip book like video, a button that refer to external web page, audio and so on.
As I mentioned, you can use Flipsnack for free, but with a limited capabilities. Plus, you have to see the Flipsnack logo on your flip book. You can embed your flip book to your website or share it via your social media accounts. If you upgrade your account, Flipsack also allows you to download the flip book you created.