site

Definition of website

a connected group of pages on the World Wide Web regarded as asingle entity, usually maintained by one person or organization anddevoted to a single topic or several closely related topics.
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Other Definition

site or website is a central location of various web pages that are all related and can be accessed by visiting the home page using a browser. For example, the Computer Hope website address is https://www.computerhope.com
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The Importance of a Good Website for a New Business

It’s no secret that almost all businesses need a web presence to compete in today’s digital age. This is especially true for new businesses, since having a good website is one of the most important business tools in helping them achieve their goals. Building a solid and positive web presence is key to their survival.

In the consumer’s eyes a website is a reflection of the business itself. If your website looks cheap and is difficult to use, consumers will assume that your products or services share these characteristics. A high quality, clean website is vital if you want customers to have a positive perception of your business.

Website design that is visually appealing will increase customer engagement. An increase in engagement will encourage customers to spend more time on your site leading them to view and process more information about your business.

website is a necessity for entrepreneurs, small businesses, home-basedbusinesses, and anybody selling products or services. ... But even if you don't sell anything directly online, the website can serve as an extension of your businesscard, with information about you, your business, and services offered.
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8 reasons why your business needs a professional website

1

YOUR SMALL BUSINESS WILL GAIN CREDIBILITY

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made", having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
2

A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
2

A WEBSITE SAVES YOU MONEY

As a small business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it's up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
3

IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED

Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
4

IT IS ALWAYS ACCESSIBLE

A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
5

A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!
6

IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
7

A WEBSITE SAVES YOU TIME

Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
8

IT IMPROVES CUSTOMER SERVICE

Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers' questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.

The Five Types of Business Websites

The E-Commerce Website

The purpose of the e-commerce website is to sell products. You can have e-commerce websites like Amazon that sell a large variety of websites, or you can have websites like Woo Audio’s WA-234 MONOwhich is a website that only sells one product:

The Branding Website
The Lead Generation Website
The Publishing Website
The Support Website

Top 10 Characteristics Of A Good Website

A website is a public application that usually targets any number of users. If you’re building a website, you want to make sure you build something that is likeable and usable. In this article, I talk about top 10 characteristics a good website must possess.

Functional
A website is designed to serve a purpose, usually to solve a problem. For example, a job board has a purpose where employers can post jobs and job seekers can find and apply for jobs. Once applied, there should be a way for candidates and employers to communicate and keep up to date with a job application. If you build a job board and it only lets you post jobs, that’s not enough. 
Easiness
Relevant Content
Modern
Optimized
Responsive
Responsive web design is a modern need. A responsive website changes its layout and options to fit the device and browser size. For example, a website may provide more options on a large PC monitor compared to on a mobile phone. 
Performance and Speed
Reliable
Scalable
Secure

12 Web Design Tips to Help You Achieve Success

Use Style Guides

Style guides are popular in the publishing world. They can come in the form of large books or documents that media publications follow to maintain uniform styles throughout their content. This can include everything from how states and countries are labeled to how numbers are written.

Web designers can create their own style guides to ensure the sites they build have uniform styles throughout. This is especially useful for designers who collaborate with other freelancers. A well-written style guide can help keep a disparate team on the same page.

The style guide Google produced for its own Material Design is a great example of a thorough, well-written style guide.

Phase Out Sidebars
Start Your Designs Offscreen
Use Larger Font Sizes
Create More Space
Responsive Design isn’t Optional
Take Advantage of Google’s Material Design
Expand and Reevaluate Your Toolkit
Simplify Navigation
Up Your Imagery Game
Phase Out Sliders
Learn A/B Testing

Most Popular Site Building Platforms in 2018

In recent statistics made by W3Techs, WordPress is the most popular content management system (55%) followed by Joomla (20%) and Drupal (11%).

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The Best Small Business Website Builders

Product Design

Product Design

Successful businesses have many things in common, today we’ll look at the big ‘R’of recognitional advertising network may help.

Recognition can be illustrated by two individuals entering a crowded room at a party.

Advering Digital Marketing