This type of content writing is needed in computer hardware and software, consumer electronics, robotics, biotechnology, engineering, chemistry and aeronautics. Technical content is developed for user manuals, technical modules, user documents, admin manuals, help files, technical literature & reports and so on.

If you want to be a technical content writer, you must have some understanding of technologies. Though candidates from different fields can apply for the post of a technical writer, the ones who have specialized in the technological field are given preference.

Writing for the marketing and communication sector can be one of the most challenging type of content writing. Articles, blogs, social media content, Ebooks, newsletters, internal & external communications, email content campaign, audio & video content and marketing collateral, such as flyers, and brochures are some of the write-ups you have to write in this sector.

The blogs and articles written for communication & marketing are different from the ones written in SEO content writing. The target of marketing articles is not only to draw customers to a particular type of writing, but also to compel audiences in taking some desired action. A lot of research among the customers of a business is conducted before developing this kind of content. The writers should regularly communicate with the team leads for creating useful marketing content.

The focus of this kind of content writers is on improving content marketing. So, marketing content is very descriptive in nature, as the idea behind their creation is to advertise a particular product and eventually sell it. Thus, the features and uses of a product must be explained in simple language to the audiences in this kind of content.

If you want to be a content writer in this sector, you must have certain skills, such as an eye for detail in designing and writing, the ability to develop attractive content, and interest in marketing. The challenges you face in writing marketing content must be overcome by using creativity.

Instructional design amalgamates the techniques of publication and technical writing. As E-education or E-learning is becoming a very common phenomenon, the need for instructional designers is growing at a fast pace. It is the job of instructional designers to improve the quality of instructional material.

If you want to be a professional in this field, you must be able to create story boards, besides writing instructional materials. Whenever there is a change in technology or curriculum, writers from this field have to work hard to overcome different challenges.

The three things in which instructional designers must excel are technical knowledge, skill of creating characters and patience of developing bulk content. Moreover, they must also be able to maintain an international standard of curriculum in the instructional materials they develop.

Some of the most creative content writers are the ones who are involved in feature writing. Feature writing includes writing columns in print and digital space, short stories, satires, poems, features on food and lifestyle, and so on.

One need not necessarily be a graduate in Journalism in order to be a feature writer. Rather, what is more important in feature writing is that, you must have the ability to observe people minutely and weave stories around them. The words you use in the feature write-ups must have the power in them to cast a spell over the readers. Therefore, to be a feature writer you must have a rich and exceptional vocabulary.

In this kind of web content writing, you can also maintain a separate blog. In a blog site, you can write on different topics like, travel, food, lifestyle, seasonal festivals, do-it-yourself tips, personal care and the like. Blogs must have an impersonal style and readers must be able to connect to them on a personal level. To attract readers to your blog, you must follow certain tips. They are – the blog must have a catchy heading and equally attractive subheads, the language must be simple and the style lucid, and the paragraphs must never be too long. To write blogs, you must have deep knowledge in a variety of subjects. If you can write interesting blogs, you can easily become very popular among potential readers.

Business writing has many similarities with marketing and communication writing. If you choose to do business writing, you must know how to write sales proposals, memos, official emails, manual writing, concept papers, summaries, RFPs (request for proposal), etc.

This type of content writing offers huge scope of growth to writers. Thus, this can be an advantageous option for you. If you do business writing for a significant period of time, you can acquire knowledge in business analysis and development. Thus, after a few years, you can rise into a better position in the office where you work.

While working in content writing services you might be asked to write press releases. Hence, you must know what a press release is. In earlier times, press releases were developed to make customers aware of the new developments and updates taking place in a specific company or industry. Whenever businesses launched new products in the market, opened departments, expanded business, signed new mergers, opted for a marketing deal or organized events, press releases were used for making  announcements.

Over the years the use of a press release underwent many changes, although its original application is still retained by some business owners. In the digital media of modern times, press releases are a part of sales initiatives. Therefore, if you write a press release for a small, medium or large business house, you must focus on sales and marketing in your content.

Though the name of the next type of content writing is ghost writing, it has no paranormal implications! In ghost writing the content is developed by a person, but someone else uses it under his or her name. In the world of online marketing, many agencies offer SEO web content writing under the classification of ghost writing.

As a ghost writer, you can also work under the Chief Executive Officers or Chief Training Officers of different companies. However, as you must have already understood, if you start working as a ghost writer, you must never nurture the wish of seeing your name at the end of published write-ups. The content is always going to be published in the name of the person you are writing for.

The challenge of in kind of ghost writer is that, you must be able to think like the CEO, CTO or some other top-notch official of a company. Thus, to be successful ghost writer, you must be well-informed on the topic of your content and innovative in style at the same time.

Copywriting is one of the most interesting type of content writing. At the same time, it is also a very demanding and competitive field. You have to be at your creative best, if you wish to attain success as a copywriter.

The category of copywriting is in itself a very vast one. As a copywriter, you may have to compose the jingles we hear in television or radio advertisements. On the other hand, while working in content writing services,you may also develop appealing punch lines that we read on banners, billboards, flyers and newspaper advertisements, as a part of your copywriting projects.

Though copywriting can be of various types, one thing remains constant and that is endless creativity. You must have the ability to think of unique ideas and convert them into reality. There is no training, which can enable you to have exceptional ideas, other than your innate capability. It is also a must for copywriters to have an exhaustive vocabulary, so that they are never in dearth of words, while churning out catchy phrases.

With this, I have come to the end of my discussion on different kinds of content writing. You must have realized that you need to find the category of web content writing, which interests you, before you can choose to hone your skills in it. So, what are you waiting for? Select the type you like and reach the zenith of success as a content writer in course of time.