Google for business

Do your company’s website, hours and address show up right away when people Google you...or at all? If not, you're missing out on big business and Google wants to help you fix the problem.

To this ambitious end, Google has created a custom website for “virtually every town and city in the U.S.,” 30,000 in all. The sites provide small business owners with step-by-step directions on how to create a Google My Business listing, as well as how to improve the information that shows up about their companies on Google search, Google maps and Google+.

“We wanted to make the process of getting online easier for small businesses, and help them find their customers in those moments that matter," Soo Young Kim, head of marketing for Google’s Get Your Business Online Program told Entrepreneur.

Google My business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Manage your information

Manage the information that Google users see when they search for your business, or the products and services that you offer. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.1 When people find your business on Google Maps and Search, make sure that they have access to information like your hours, website, and street address.

Understand and expand your presence

See insights on how customers searched for your business, and where those customers are coming from. You can also see information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. And when you’re ready, seamlessly create and track the performance of AdWords Express campaigns to spread the word about your work. It’s easy to start and free to use.

Interact with customers

Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

Go mobile

Prefer to go mobile? Download the free Google My Business mobile app to access your account and update your business information from anywhere.

Google My Business Dashboard

Google My Business is the newest and fastest way for businesses to effectively manage their line brand presence through an all-in-one Google interface. The Google My Business dashboard allows you to do the following:

  • Effectively manage and easily up date your most recent and current business information on Google
  • Increase your company's brand recognition through Google+ page.
    • When your customers or audience members follow your business page, they can offer feedback, reviews, and even make posts to your business profile. In addition, your audience can use the +1 button to endorse your services and products, which will show their support on Google Search, Google +, Google Maps, and on advertisements.
  • Track your organization's insights and engagement for Google+ posts and pages
  • Manage and review metrics and information from your businesses' YouTube channels and Google Analytics account&
  • Seamlessly start and manage the performance of your Google AdWords Express campaigns.

Google Wallet

Google Wallet is a peer-to-peer payments service developed by Google that allows people to send and receive money from a mobile device or desktop computer at no cost to either sender or receiver. When set up, a Google Wallet account must be linked to an existing debit card or bank account in the United States. "wikipedia"

Sending money directly from your bank account or Google Wallet Balance is free, but sending money using a credit or debit card has a flat fee of 2.9% per transaction. Receiving money is always free. Here are the three ways to send money to another person: On the desktop site, click “Send Money” on the left sidebar.

 How do I open a Google Wallet?

  1. Open the Wallet app or visit
  2. Tap or click Menu Payment methods.
  3. At the bottom, tap or click Add payment method.
  4. Choose Add a debit card.
  5. Enter your card details. On your mobile device: To capture your card info, tap Take Picture .
  6. Tap or click Save.

click checkout for Android and iOS apps

With Google Wallet Instant Buy, you can let your users checkout in as few as 2 clicks and enhance their shopping experience.

Fast checkout for mobile sites

Typically, mobile shoppers have to fill out up to 25 fields to checkout. It's no wonder up to 97% of them abandon their shopping carts. With Google Wallet, shoppers can checkout easily without having to manually enter their payment information.

Expand your audience

Google offers two options to help you translate your content.

Free Website Translator
For a lightweight, straight-forward option, check out our Website Translator tool. It’s free to use and easy to set up.
Get Started
Translate API
Google also has a more robust paid offering. The Translate API can be used to power web apps, as well as translate website content.
Get Started

Broadcast your story with YouTube Ads.

Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren't interested in your business.


Get your ad live.

Once you create a video, you just need to set up a YouTube account and upload it. Then you can use AdWords to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.

Choose where your YouTube ad will appear.

Whether you’re targeting sports fans, music lovers, or anyone else, you can choose your audience based on age, gender, location, interests, and more.

Decide how much you want to spend.

Set your budget and use YouTube’s Analytics tool to see what’s working.

How to advertise on YouTube.

Choose your ideal customer.

YouTube reaches more 18-49 year-olds than any cable network in the U.S. And with over one billion users, you can select the audience you want based on age, gender, location, interests, and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

See what's working.

Use YouTube’s Analytics tool to understand who’s watching your ads and how they’re interacting with them. You have complete control over your daily budget, so you can spend what you’re comfortable with.

Be just a Google search away.

Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.

How people see your ad.

On PCs, tablets, and smartphones, if the words people type into Google match your keywords, your ad can appear above the search results.
You only pay when people click — either to go to your website or to call your business. With millions of searches per day on Google, you can make sure your customers notice your brand, consider your offerings, and take action.

Create your search ad.

Building your first search ad can take just a few minutes. Start by writing an ad that tells people what you offer.

Locate your customers with keywords.

Next, choose the keywords that potential customers might search for on Google to find your business.

Set your search ads budget.

Set a daily budget, and your ad is ready to go live.

Measure, learn, and grow.

Once your ads are running, you can get reports to see how they are performing — and make adjustments anytime. You can also create different ads to see which ones perform be

App Ads

Promote your app by running ads across the entire Google network – no design experience required.

Universal App Campaigns help you promote your iOS or Android app to billions of users across Google—all from one campaign. Let Google’s machine learning help you find the best users and make the most of your budget.

Set up your ad in minutes.


Customize your ad.

Search for your Android or iOS app to see a custom ad preview using information pulled from the App Store or Play Store. Then, customize the text. You can also upload images and videos of your app.

Choose your budget.

Decide how much you’re willing to spend for each install (cost per install, or CPI) and set your daily budget.

Let us do the hard work.

Launch your ad and get back to business. Google will automatically show it across Google Search, Play, YouTube, Gmail and more. Your ads, bids, and targeting are continually refined to deliver high-quality installs—all within your target CPI.

Get more value from each ad.

Universal App Campaigns use machine learning to make the smartest decision for serving each ad, analyzing over 300 million potential signal combinations in real time. Using Smart Bidding, you can tailor bids for your unique business goals—target cost per acquisition (tCPA) or target return on ad spend (tROAS).

Display Ads

With text and banner ads across Gmail and a network of over two million websites and apps, your ad can show up where your customers are.

AdWords display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.

There's more than one way to display.


Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.



With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.Gmail
Show custom ads in Gmail so people can save, forward, and expand your ad in their inbox.

Display ads explained.

1Pick a format and create your ad.

Whether you’re making simple text ads or using images, with the ad gallery included in your account, it can take only minutes.

2Decide where your ads will run.
3Set your budget.

Google AdSense

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google.

The AdSense difference.
In 2015, google paid out nearly $10B to her publishers. That’s the power of AdSense.

Google analytics

oogle Analytics is a web-based platform which allows you to collect data about the visitors to your website. It allows you to collect and analyse information about everything from how the user arrived at your website, what they did whilst on your website, whether or not they converted, as well as offering lots of additional information about the user themselves.

Business Benefits

Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

There are four overarching business benefits of Google Analytics, these are; marketing campaign optimisation, website usability improvement, target audience identification and budget allocation.

Marketing Campaign Optimisation

The optimisation of marketing campaigns is an ongoing process, but unless you know you are making steps in the right direction, you could actually be making changes which mean your campaigns perform worse than they did beforehand. This is where Google Analytics data is golden. By understanding what works and what doesn’t, you can be sure to invest your time optimising the right activities, and dropping those that don’t work.


Website Usability Improvement
Target Audience Identification
Budget Allocation

Google fonts

Google Fonts (previously called Google Web Fonts) is a library of over 800 libre licensed fonts, an interactive web directory for browsing the library, and APIs for conveniently using the fonts via CSS and Android.

Simple to use

Applying a font is easy: just add a stylesheet link to your web page, then use the font in a CSS style.

Free to use

All fonts are released under open source licenses. You can use them in any non-commercial or commercial project. With so many unique fonts to use, you're bound to find something you like!

Developer API

Create dynamic apps by querying Google Fonts to get an accurate list of the families currently available.

help your image appear in Google search results

To include a picture in Google search results, add your image to a website along with a description. While you can’t directly upload images into search results, searchable images posted on a website can show up in our search results.

Add your image to the web
  1. Post your image to a website

    If you'd like your photograph or image to appear in Google search results, you'll need to post the image on a website. If you don't own a website, here are some free content hosting services that you can use:

    • Upload your images to a social network like Google+
    • Add the images to a blog using Blogger
    • Create your own website using Google Sites
  2. Make sure the image you post is public and searchable

    By posting the image on a public and searchable website, you'll make it possible for Google to find your image and add it to the Images index. When you upload the image, make sure that the page your image is on is publicly accessible. For example, if you posted the photo on Google+, make sure the privacy setting was Public.

    For more tips on posting on a site that Google will index, read about adding a site to Google.

Tips to help your image appear in Search

Google Tag Manager

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags.

What is a tag? What is a tag?

A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app. With Tag Manager, you no longer need to maintain each of these code snippets in your source files. Instead, you specify the tags that you want to fire, and when you want them to fire, from within the Tag Manager user interface.


How it works

Tag Manager for web works via its own container tag that you place on all your website pages. For mobile, Tag Manager is deployed in conjunction with the Firebase SDK, with support for Android and iOS. The container replaces all other manually-coded tags on your site or app, including tags from AdWords, Google Analytics, Floodlight, and 3rd party tags. (See a list of supported tags.) Once the Tag Manager container tag has been added to your site or app, you update, add, and administer additional tags right from the Tag Manager web application.

Your Tag Manager account allows you to administer the tags for one or more websites or mobile apps. Although you can set up multiple Tag Manager accounts from a single Google account, you’ll typically only need one Tag Manager account per company or organization. Read Setup and Workflow to learn more.
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