ADVERING™

Do your company’s website, hours and address show up right away when people Google you...or at all? If not, you're missing out on big business and Google wants to help you fix the problem.

To this ambitious end, Google has created a custom website for “virtually every town and city in the U.S.,” 30,000 in all. The sites provide small business owners with step-by-step directions on how to create a Google My Business listing, as well as how to improve the information that shows up about their companies on Google search, Google maps and Google+.

“We wanted to make the process of getting online easier for small businesses, and help them find their customers in those moments that matter," Soo Young Kim, head of marketing for Google’s Get Your Business Online Program told Entrepreneur.

Google My Business Dashboard

Google My Business is the newest and fastest way for businesses to effectively manage their line brand presence through an all-in-one Google interface. The Google My Business dashboard allows you to do the following:

• Effectively manage and easily up date your most recent and current business information on Google
• Increase your company's brand recognition through Google+ page.
• When your customers or audience members follow your business page, they can offer feedback, reviews, and even make posts to your business profile. In addition, your audience can use the +1 button to endorse your services and products, which will show their support on Google Search, Google +, Google Maps, and on advertisements.
• Track your organization's insights and engagement for Google+ posts and pages
• Manage and review metrics and information from your businesses' YouTube channels and Google Analytics account&
• Seamlessly start and manage the performance of your Google AdWords Express campaigns.

 How do I open a Google Wallet?

1. Open the Wallet app or visit wallet.google.com.
2. Tap or click Menu Payment methods.
3. At the bottom, tap or click Add payment method.
4. Choose Add a debit card.
5. Enter your card details. On your mobile device: To capture your card info, tap Take Picture .
6. Tap or click Save.

Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

There are four overarching business benefits of Google Analytics, these are; marketing campaign optimisation, website usability improvement, target audience identification and budget allocation.

A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app. With Tag Manager, you no longer need to maintain each of these code snippets in your source files. Instead, you specify the tags that you want to fire, and when you want them to fire, from within the Tag Manager user interface.