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Mobile Marketing

First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they're on the go. I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind! As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future, so get ready!

mobile marketing strategy

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. ... Everything that can be done on a desktop computer is now avaialable on a mobile device.

it,s so important

Design/Digital Media. Mobile marketing unlocks powerful opportunities formarketers on a scale never before seen. ... Because of the proliferation of mobileand tablet devices amongst consumers, marketers must adapt. Mobile marketing is much more than a trend—it is an increasingly important part of themarket.
"Bcr8ive Media"

Types of Mobile Marketing Strategies

App-based marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action. Services like Google AdMob help advertisers create mobile ads that appear within third-party mobile apps.

Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.

In-game mobile marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below. In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down.

Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business. For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.

Mobile search ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.

Mobile image ads: Image-based ads designed to appear on mobile devices.

SMS: SMS marketing involves capturing a user’s phone number and sending them text offers. This is considered somewhat passé.

You Should Make Mobile Marketing a Priority

Mobile devices are different. They're individual accessories that people carry with them at all time. ... Mobile marketing is a more personalized form of marketing because it allows you to get closer to consumers than ever before. This alone can make it more likely to convert viewers into paying customers

In App Marketing

Increase Downloads | App User Acquisition

App Store Optimization (ASO)
App Store Optimization helps make your app more visible in Apple’s App Store. By optimizing indexed copy like title and keywords and carefully choosing your app’s category, you can help the right users find your app in a crowded market.
Instagram, Facebook, and Twitter Ads
Push Notifications
Rich Push Notifications
In-App Messages

How do you know your mobile app marketing works?

The best kind of marketing is built on thorough, accessible data. But what are the metrics that truly measure how your app is stacking up against the goals you set?
It’s not just about the number of downloads anymore–although that number definitely matters when you’re launching a new app. You want to look at:

  • Retention rate. The number of users who return to your app after the first visit.
  • Daily/monthly active users. Your most important users are the ones who are actively using your app–not just letting it sit on their mobile devices.
  • Session length. How much time do your users spend in your app? (Keep in mind for this one that the right amount of time depends on the goal you want users to accomplish.)
  • Time in app. What’s the amount of time users tend to spend in your app daily? Weekly? Monthly?
  • Acquisitions. The number of users who download your app through a particular source–say, Instagram ads.
  • Screen flow. The paths users take through your app.
  • Lifetime value (LTV). What kind of value do your users represent throughout their time as users?

CPC in advertising

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.


Your AdWords ROI is determined by how much you are paying for clicks and the quality of the traffic you getfrom those clicks. You don't just want traffic at any price; you want affordable traffic that drives meaningful value for your business.

Average cost per click varies depending on your industry, your business type, and what networks you're advertising on. More competitive industries and industries with higher-priced conversions (such as enterprise software, industrial equipment, or expensive services in the law and financial industries) tend to have more expensive costs per click.

The average cost per click in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. The most expensive keywords in AdWords and Bing Ads cost $50 or more per click.

SMS Marketing

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.

Reply Instantly to Senders
Send automatic responses to
anyone who contacts you.
Automate List Management
Automatically add senders to lists, based on the keywords in their messages.
Access Accurate Logs
Monitor and review all rules and their associated actions.

Everything You Need For Business SMS Messaging

Image services

SMS Marketing Software

SMS marketing software lets you build a list of subscribers and send them reminders, promotional texts and coupons via text message. Multiple studies have pointed out that text messages are one of the best performing marketing channels with more than 98% open rate and nearly 36% click through rate. Compare this with email marketing where even a 25% open rate is considered good. But while almost all kinds of businesses engage in email marketing, there are relatively fewer businesses, mostly local businesses, that take SMS marketing seriously. One of the main reasons is the lack of awareness regarding the kind of software tools available to automate your SMS marketing needs.



SimpleTexting is a cloud-based SMS marketing service for companies of all sizes. Key features include data collection, polling subscribers, MMS marketing, text-2-win sweepstakes, scheduled texts, autoresponders and web forms.



Texting Base

Texting Base is a cloud-based text marketing solution designed for midsize and large companies. It offers personalized campaigns, group texting, campaign management, local number support and message scheduling functionalities within a suite.


CallHub SMS Marketing is a cloud-based multi-channel contact management solution designed for businesses of all sizes. It enables users to manage call centers, voice broadcasting and SMS marketing functions.

Responsive Design

Because mobile Internet usage is increasing steadily, it’s extremely important that your website is mobile friendly. Usually this isn’t a major concern. You have a website designed for desktop users and another site specifically developed for mobile users. But, is it possible to have a site that is equally favorable for both desktop and mobile users? There actually is a design that can handle both types of users. And it’s called responsive web design.


What is responsive design?

A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.

Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.


App desgin

When it comes to mobile products, we deal with Interaction Design. We would say that graphic design is more about aesthetics, while interaction design helps entrepreneurs achieve specific goals. It is a very important component of the development process, as it specifically focuses on satisfying customers' needs.

Don’t Forget to Create These Mobile App Design Elements

1. Integration of UI/UX with Human Psychology

When creating design for a mobile app, it is imperative to keep human thought process, behavioural patterns, and experience predictability into account. In short, you should have an understanding about how your design would be perceived by the users. For example:

a. Prepare your app to handle human mistakes

  • Before you submit a user-input for processing, ascertain that you take a confirmation for it. This not only eliminates the possibility of any error but also save user from providing the input again.
  • If any of the user activity or process results in an error, ensure that they know the reason for it. The error should elaborate root of the problem.

b. Don’t let the users memorize information

If you app has a task that takes place in steps, then make sure that your users don’t need to memorize more than 2-3 items/information from the previous steps.

c. Make it easy for users to use the app

  • Possibly, your app is multi-functional. Therefore, it is a good practice to introduce all features of your app to the users bit by bit. This is called progressive disclosure, wherein the users will receive information or a feature in relevance to their current activity.
  • If possible, do the best possible for users. For example: You can give default options to the users, which they can choose according to their preference.
2. In-App Gesture Introduction to Users
3. Tips and Onboarding for Ease at Usability
4. Splash Screen Design to Welcome Users
5. Login Screen to Step into the App

Best-Paying Mobile Ad Networks You Should Try

Advering Digital Marketing